"Every Baby Has a Story," a new nationwide contest for a user-generated video public service ad (PSA) with a grand prize of $5,000 and possible placement on TV stations, was announced today by the March of Dimes.
"The March of Dimes celebrates all babies, those born healthy and those who need our help to survive," says Doug Staples, Senior Vice President, Strategic Marketing and Communications, at the March of Dimes. "And we want to give more people the chance to get involved in our efforts. That's why we're inviting the public to help us create and choose a 60-second TV spot that tells a compelling story about babies."
Go to http://marchofdimes.com/videocontest for Official Rules and eligibility criteria and to learn more about the PSA contest. Entries should interpret the theme "Every Baby Has a Story" to raise awareness of a serious health issue like premature birth, or lack of affordable health care coverage for pregnant women and babies, or to tell a dramatic personal experience of a baby.
Unfortunately, this contest is only open to US residents, which is crappy because I know many Canadian moms who could contribute some VERY interesting stories to the pile.