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Sunday, April 11, 2010
Mima's Kobi Stroller: Stylishly Designed For The Growing Family


Mima’s Kobi is a stroller that has been stylishly designed for the growing family. Not only is it absolutely beautiful, but it has the ability to accommodate 2 children if necessary – something parents looking to expand their family will love.


Kobi Stroller - single

Just like Peg Perego’s 2008 Skate Stroller, the Kobi’s seat unit doubles as a bassinet.
You simply zip it open and inside you will find a frame with the carrycot attached. Then the carrycot pops out, and you can position baby comfortably for the next six to eight months. Once he/she is ready for a seat, you simply put the carrycot back into the seat. There is no need for separate storage. If you decide to have another child, you buy a second (empty) seat and house the new baby in the carrycot and your toddler in the seat. Kobi is designed to grow with your family – from baby – to baby and toddler – and finally two toddlers.
Mima Kobi Stroller bassinet
Mima director and Dutch designer, Davy Kho, said:
“The response has been absolutely amazing. Completely mind-blowing. I think this was also due to the fact that nobody has ever heard about Mima, or ever seen our products. Nobody understood who Mima was, just coming out of the blue.”
Kobi Stroller two seats
Those familiar with his Mr. Kho’s designs will recognize the similarities between the Kobi’s seat and bloom’s Fresco highchair. The shape, sleek design and harness all resemble the Fresco’s signature Egg shape. This paired with the use of a compact folding frame , a forward/rear facing seat and the ability to adapt to many car seat models makes the whole system Genius!
Kobi Stroller - configurations
Mr. Kho intends to dedicate his time to his stroller project. He said:
“We at Mima believe that all new products need to be totally different, and add something special, to justify their existence on the market.” He added, “In terms of design I think we have been able to innovate the stroller category. I especially wanted to get rid of the tacky look of the normal fabric stitched seat. I wanted to achieve the look of the interior of a nice car, with a sleek and clean looking seat.”
Parents who are looking to get their hands on one of these strollers will have a bit of a wait, as Mima is working hard to perfect their products before they ship to stores. Target for availability in stores as of June/July 2010.”

Kobi recently took out the innovation award in the stroller category at the Kind & Jugend fair in Cologne. According to Kind & Jugend, the jury of experts gave it the fitting description of “in a nutshell” and awarded it first prize.
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