Wednesday, June 30, 2010
Pampers Teams Up With Cynthia Rowley To Offer 'Designer Diapers'
In an attempt to make their disposable diapers fashionable, Pampers has teamed up with designer Cynthia Rowley to offer 11 new styles of Pampers, including pastels, stripes, madras and ruffles.
Just in time diaper-only weather, Procter & Gamble says these fashionable diapers will be offered in Target stores beginning in mid-July.
Jodi Allen, a P&G baby care vice president, says in a statement today that diaper performance comes first, but parents consider the look important, too.
This is Pamper's second collaboration with Cynthia Rowley. Last year the designer created a limited edition clutch to accompany their Dry Max launch.